Time Line
Fall 2022
14 Weeks Project
Project Brief
Redefine Fiskars that reflects on the learnings of macro trends, designing an RV garden system for Fiskars to cater to the rising nomad lifestyle.
Softwares
Solidworks
Keyshot
Adobe Create (AI, PS)
Established in 1649, Fiskars has grown to become a Finland premium lifestyle brand known for its farm and household implements.
Overarching Problems
WORLDWIDE
Food Insecurity
Many neighborhoods throughout the country lack grocery stores to buy fresh food and produce; instead, individuals in these neighborhoods and RVers are often left with easy access only to fast food restaurants and convenience stores.
WORLDWIDE
Loneliness
Social media portrays digital nomads as perpetual travelers working in mesmerizing locations, enjoying a nomad lifestyle. However, moving around frequently, lacking social ties, and being alone for long periods, can be a lonely life for some.
Here are the four main business drivers according to the research of macro trend.
Fiskars is gradually lagging in the indoor gardening market sector.
What if Fiskars brings holistic wholesome by driving innovation and sustainability with Nomad Garden?
Here are the user personas.
Fiskars 2.0 manifested the brand attributes in the designs of the Nomad Garden.
The positioning matrices visualize strategic foresight and the position of Fiskars' touchpoints in the overall market.
Let me introduce the Nomad Garden System.
It helps users sow the seeds into the growing media easily.
It allows users to grow foods and flowers, raise fish, and swap food with other users.
It helps users to plan meals when shopping in the grocery store and detect the ripeness of foods and the illness of fish.
Here is the detailed structure of Nomad Garden.
Let me introduce how Nomad Garden works.
Nomad Garden comes with an APP.
You can purchase the plant pods and aquatic lives for your Nomad Garden.
You can check the growing status and adjust the growing light.
You can swap food with nearby Nomad Garden users.
It helps you plan healthy meals with the ingredients you have.
